I
 wanted to let you all know that I started a little blog series called 
Book Country Guideposts. The idea behind the Guideposts is that they'll 
focus on a certain decision that writers face when they are writing in a
 certain genre. 
 
Lately on the site, we've been thinking a lot about YA fiction, what 
with the inaugural #BCReadalong for THE PERKS OF BEING A WALLFLOWER and 
because a lot of Young Adult writers are workshopping their writing on 
the site (like Rachel Anne Marks, who was on the Member Spotlight yesterday).
 
So, over the next two weeks, I’m going to be sharing some approaches to writing Young Adult Fiction, especially Young Adult Contemporary.
 To go along with the Genre Map metaphor, I’m calling these suggestions 
“guideposts.” They aren’t rules. Instead, I’m imagining myself coming 
upon various crossroads in my Young Adult writing, and needing to make 
choices about the path I want to take through this area of the Genre 
Map. The guideposts are there to—you guessed it—guide those choices, with the ultimate goal of writing my best Young Adult Contemporary book.
 
The first Book Country Guidepost takes a look at what it means to be "contemporary" in your fiction. I am reposting it here:
 
 Young Adult Contemporary Guidepost #1: How contemporary is contemporary? 
 
 Get Hip to the Times 
  
You’ll
 notice that some Young Adult books try hard to “fit in” with their 
audience. They name-check celebrities, use of-the-moment brand names, 
and all the latest “lingo” in hopes of appealing to ultrahip teens. I 
learned my lesson about this the hard way: The most glamorous character 
in my own contemporary YA book
 toted a BlackBerry with her everywhere. By the time the book hit 
shelves, the iPhone had just been released, and “anyone who was anyone” 
carried that instead of a BlackBerry (or so I’m told—I still don’t have 
an iPhone). So that small detail aged the book to “not quite 
contemporary."
  
I’ve noticed that some 
writers avoid this problem by avoiding those super-specific cultural 
markers. They simply say “phone” instead of “BlackBerry” or "iPhone." 
When the books reference a band in a Contemporary YA book, they make up 
the band and the names of the songs (this is what John Green does in THE FAULT IN OUR STARS, for example).
 
 The Nostalgia Effect 
  
Another strategy is that you can write the story in a very, very distinct time and place: In THE PERKS OF BEING A WALLFLOWER*,Stephen
 Chbosky makes it clear from the first page that the novel is happening 
during the 1991-1992 school year. That means his references to the 
Smiths make sense, because to be a teen listening to the Smiths in 1991 
tells us something about these characters that is important to 
understanding who they are and how they see themselves. The references 
to the Smiths take us to a particular point in the American cultural 
history. It’s okay to take your reader to 2013, of course, and have your
 book be a document of all that was cool right at this particular moment
 in time, but keep in mind that your young readers might not read your 
book until 2014, 2015, or 2016. And to try to encompass all that is 
"cool" right now might just make it feel like the book is trying too 
hard—something teen readers can smell a mile away. It’s sometimes a 
better strategy to set a book even just a few years earlier than the 
writer’s present so that the distance between “then” and the reader’s 
“now” will feel intentional, and kind of vintage and hip.
 
Timelessness  
Many
 Young Adult Contemporary novels have a certain timelessness to them, 
and this always feels like an elegant strategy to me. Maggie 
Stiefvater’s SHIVER,
 for example, evokes so beautifully a contemporary high school in remote
 Northern Minnesota. Physical description is one of this author’s 
greatest strengths: the landscape, the woods, the way things look, 
smell, and feel. You know that it’s set in modern times (there are cell 
phones, cars, etc.), but almost no material signifiers. Stiefvater’s 
strategy here really helps to reinforce the haunting, timeless 
paranormal romance that she develops in SHIVER.
 
Similarly, in YAQUI DELGADO WANTS TO KICK YOUR ASS
 by Meg Medina, Piddy, the main character, is being randomly bullied by a
 hard-edged girl from a very specific neighborhood in Queens, NY. We can
 see Yaqui so clearly: her hair, her eyebrows, and her clothes. But we 
don’t hear about the music she listens to or the brand of her sneaker. 
By avoiding a lot of pop culture references, Yaqui will never lose her 
frightening qualities as a character, even if you read about her in ten 
years, when tough, street-smart girls like Yaqui are listening to 
completely different music and wearing a completely different look. This
 strategy helps Medina keep Yaqui from becoming a caricature, and 
instead she becomes representative of something even more universal.
 
 
*THE PERKS OF BEING A WALLFLOWER is also our inaugural #BCReadalong from August 18-31, 2013. Go here to find out more and join the discussion!
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How do you all handle this in your writing? What do you think is the best approach?